THE DIGITAL PRODUCT PASSPORT IS COMING BY 2029
Here’s what it means for your textiles – and how you can start.
WHAT IS THE DPP?
From 2029, every textile in the EU must carry a Digital Product Passport (DPP). It links each product to digital data – from materials to sustainability – making transparency the new standard.
WHAT IS IT?
The Digital Product Passport (DPP) stores key product data: materials, origin, production, care, environmental impact, recyclability and more.
WHY IT MATTERS?
It’s not just another label. The DPP will affect how you produce, label and share product information – across your entire supply chain.
KEY TAKEAWAY
The DPP is coming, but you don’t have to figure it out alone. We’ll help you understand it, test it on real products, and guide you step by step.
SEE THE DPP IN ACTION
Watch how a garment becomes connected – from materials to product journey – all in one scan.
THE ROAD TO 2029
The Digital Product Passport isn’t arriving overnight – it’s being phased in step by step. Pilot projects are already underway, EU legislation is taking shape, and by 2029 DPP will be mandatory for textiles. Here’s the timeline you should know:
2025
Pilot Projects
Brands and partners run first pilots while the EU defines technical requirements.
2027
Final EU Acts
Legislation is finalised and the systems for data exchange go live.
2029
DPP Mandatory
Apparel, footwear and accessories sold in the EU must carry a Digital Product Passport.
HOW TO GET STARTED?
You don’t need to build a full DPP system from day one. The smartest way to start is simple.
START WITH ONE PILOT PRODUCT
Pick a single product as your test case. This keeps the process manageable and helps you learn without big risk.
CHOOSE YOUR CONNECTION
Decide how people will access the DPP: via QR code or NFC – applied as a heat transfer or sewn-in label. Together we’ll help you pick the right trigger.
LEARN, IMPROVE & SCALE
Test the process, gather feedback, and refine your approach. Once it works for one product, it’s easy to expand across collections and categories.
DPP-READY HEAT TRANSFERS
For every use case, we have the right DPP-ready solution. Whether brand logo, care label or special edition patch – each transfer can carry a QR code or NFC chip as access point to your Digital Product Passport. From FLAT PU to 3D SILICONE – our heat transfers keep your textiles connected without compromising design or quality.
IDENTITY
The Brand Logo, Club Logo and Sponsor Logo become scannable access points to your DPP – turning identity into connectivity.
AUTHENTICITY
The Authentic Label, Sleeve Badge and Special Edition Patch provide proof of originality while linking to the Digital Product Passport.
CARE & COMPLIANCE
The Care & Info Label and sewn-in data labels ensure compliance and give direct access to product data inside every garment.
DPP READINESS CHECKLIST
Share this list with your team – it’s not about having all the answers today, but about knowing where to start. And don’t worry: we’ll guide you along the way.
☐Understand the timeline – DPP will be mandatory for textiles from 2029.
☐Think about your first pilot product – start small, test, and learn.
☐Explore connection options – QR codes or NFC, integrated in heat transfers or labels.
☐Begin mapping your product data – materials, origin, care and more.
☐Consider future benefits – repair, recycling, resale and consumer engagement.
☐Identify who in your team should be involved – from product to marketing.
☐Choose the right partner – you don’t have to go through this alone.
☞ Key takeaway: Even if this checklist feels overwhelming, that’s completely normal. The important thing is to take the first step – we’ll help you through the rest.
LEARN MORE ABOUT DPP
Want to dive deeper? Explore our blog series on the Digital Product Passport – from practical guides to real-world use cases.
GET THE DPP GUIDE
Want to share the essentials with your team? Download our brochure to see how brands can prepare for the Digital Product Passport – step by step, with practical examples and DPP-ready solutions.
WHAT’S INSIDE THE GUIDE
#1 | CHOOSE YOUR LABEL
Find out which logos, badges or labels are best suited to carry your Digital Product Passport.
#2 | DECIDE HOW TO CONNECT
Learn the difference between NFC and QR – and which option fits your product best.
#3 | DESIGN YOUR DPP EXPERIENCE
See how your customers will experience your product’s digital journey.
#4 | GET READY FOR 2029
Understand what’s coming next – and how to make compliance a natural part of your process.
READY TO IMPLEMENT?
With dekoGraphics and r-pac you’ll have:
LABELS ready for QR/NFC
Sewn-in or applied labels that make every garment a scannable entry point.
integrated DPP functionality
Heat transfers and labels designed to securely carry product data.
CNCT – bridging textiles & tech
The digital backbone connecting your physical products to their Digital Product Passport.
FAQ
The Digital Product Passport will be mandatory for all textiles sold in the EU by 2029. Pilot projects and technical standards are being tested throughout 2025, with the final EU acts expected in 2027.
The regulation applies to apparel, footwear, and accessories — including sportswear, fashion, and corporate wear. Essentially, if it’s a textile product sold in the EU, it will require a DPP.
The brand owner or importer is responsible for ensuring that each item includes a valid Digital Product Passport — accessible via a QR code or NFC tag attached to the product.
The DPP must contain transparent, verified data such as: Materials and composition; Origin and production processes; Care, repair, and recycling information; Environmental performance and certifications. This data creates trust, ensures compliance, and supports circular business models.
You don’t need a complete digital system right away. The best way to start is small: Choose one pilot product. Add a QR or NFC trigger through a heat transfer, hangtag, or label. Learn, improve, and scale with the right partner.
Because together, we bridge the physical and digital worlds: dekoGraphics delivers DPP-ready heat transfers and branding elements that act as scannable access points. r-pac provides the data, technology, and infrastructure (via CNCT) to connect your products to their Digital Product Passports. It’s design, data, and delivery — seamlessly combined.
STILL HAVE QUESTIONS?
Ask dekoAI, your digital guide to the Digital Product Passport.
☞ Chat anytime to learn how DPP applies to your products, what triggers to use, or how to meet the EU 2029 textile requirements.
START YOUR DPP JOURNEY
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