THE POWER OF PARTNERSHIP
#WINNINGTOGETHER
dekoGraphics has continually created some of the most unique heat transfer embellishments for leading sports, fashion and workwear brands. Our goal is to drive the next generation of textile embellishments together with our partners. With our group strategy THE POWER OF PARTNERSHIP #winningtogether we are answering the question, what makes us the ideal partner for brands thriving to create visual passion.
Our strategy will bring us closer to our customers and partners as never before.
Here are some of the characteristics in our strategy that we personally believe are of paramount importance.
OUR DEKOGRAPHICS DNA
It is a strategy that clearly meets our dekoGraphics DNA. Powerful partnerships are key for us to grow and develop our business now and in the future.
ONE CLEAR GOAL
It is a strategy with a clear focus formed around one clear goal. We want customers, our production partners and employees to be part of our strong growing global networking platform, to unleash…
CHALLENGING STRATEGY
It is a challenging strategy as we wish to build new partnerships and enhance existing partnerships and make them even stronger than ever before.
OUR VISION
To be the world's premium source for technically advanced and innovative heat transfer embellishment
THE CORE MESSAGE BEHIND OUR VISION
We are focusing on our unique value proposition that gives us a distinctive market position, where we inspire our customers by providing access to all cutting-edge heat transfer technologies available in the market. Access to ´all´ technologies means, we are connected to the best global manufacturers of heat transfers with the vision and drive, that challenges mediocre and conventional embellishment techniques. Using the innovative mindset of our talented people, the expertise of leading companies and the creative insight of our customers, will together bring the next generation of heat transfer embellishments to life.
DELIVERING ON OUR VISION
OUR MISSION
We serve you to simply add value – visualizing your passion.
Always delivering an experience you love and come back to. Customized, service-oriented and highly reliable.
EMPOWERING GROWTH
OUR GOALS
PARTNERSHIPS | We strengthen the existing relationships with our partners and build new strategic partnerships.
SUSTAINABILITY | We are increasingly integrating sustainability into existing processes and into our business model to create significant added value for the environment and society.
AGILE ORGANIZATION | We are developing our corporate culture and growing as an agile organisation.
BRAND AWARENESS | We increase our brand awareness.
MARKET SHARE | We are expanding the market share in our core business AFTER-MARKET and growing in the PRE-PRODUCTION area.
DIGITAL TRANSFORMATION | We use the full potential of digitization.
OUR CORE CAPABILITIES
Among the priorities is our passion for product innovation, enhanced services and the way we function to gain a market advantage.
To know our customer needs is essential for the success of our business. Listen. Understand. Inspire. Guide. Support. Perform. Listen again.
Partnerships are built on respect and trust. We believe that by sharing knowledge, skills, resources, strengths and values we can successfully achieve respective goals.
Our unique selling proposition is based on an extensive portfolio of premium products, professional services and innovative solutions.
The digitized world is flexible and convenient. Our communication, structure, processes and services support no less.
With an open culture and an agile team, we are developing stronger skills and attributes to deal with the challenges of transformation.
OUR MAIN AREAS OF ACTION
Providing access to the latest heat transfer embellishments for the SPORT, CORPORATE WEAR and FASHION & LIFESTYLE industry, we firmly believe that the demand for premium heat transfers will persist. We’ve identified opportunities for additional growth and development by collaborating directly with textile producers in the PRE-PRODUCTION sector, while also recognizing that the AFTER-MARKET, where we enhance textiles already on the market with our heat transfer logos, will remain a fundamental aspect of our business, leveraging our global presence and connections through the dekoGraphics Group.
Our goal is to use our profound knowledge and network to acquire business in new territories.
MOVING FROM STRATEGY TO ACTION
OUR STRATEGIC PRIORITIES
STRONG RELATIONSHIPS
We foster strong relationships by understanding our partners’ needs and actively listening to their feedback, enabling us to deliver highly customized solutions and collaborate closely with strategic partners to provide our customers with exceptional value and innovative products.
DEKOGRAPHICS CUSTOMER EXPERIENCE
By adapting to current and future market demands, delivering relevant and valuable content and leveraging digital technologies, we enhance every touchpoint with our brand, creating a holistic and inspiring dekoGraphics customer experience that promotes long-term emotional connections and increases brand recognition.
ORGANIZATION
To thrive in the digital era, we prioritize our people and cultivate a digital corporate culture, optimizing our infrastructure and encouraging continuous development, effective communication and flexible work arrangements. Through trust, personal responsibility and attractive training opportunities, we aim to retain and attract top talent, positioning dekoGraphics as a highly desirable employer in the market.
WHY DEKOGRAPHICS?
What sets dekoGraphics apart is our ability to unite the world’s top producers of heat transfers, giving you direct access to this exclusive ecosystem. By partnering with us, you gain the freedom to express and enhance your brand image while utilizing the best products available worldwide. There is no easier and faster way to evolve the art of heat transfer embellishment with only one strategic partner.
We are an independent single source supplier.
1994
Three decades as a supplier for premium heat transfer embellishments.
150+
Single point access to more than 150 heat transfer embellishment solutions.
75+
Talented people who are motivated, trained and empowered to meet your needs.
WHAT OUR CUSTOMERS HAVE TO SAY
Reliable Deliveries: A Partner We Can Trust
As team manager of the Belgian National Team I have already contact with dekoGraphics since several years as they are the official supplier of numbers and names for Adidas. In all these years I cannot remember that an order went wrong: artwork always correct, sending out the order on the same or next day, delivery always on time.
Piet Erauw
Team Manager A-Team & U17
ROYAL BELGIAN FOOTBALL ASSOCIATION
High-Quality Solutions at Incredible Speed
I would like to write a few sentences regarding dekoGraphics, one of our most efficient and committed supplier. dekoGraphics works with an incredible speed but at the same time with amazing quality level standards. They are always available for whatever request you make to them.
Domingo Palacio
RFEF and Club Senior Sports Marketing Manager
ADIDAS ESPANIA S.A.U
Exceeding Our Expectations Since 2013
The Football Association of Wales have worked in partnership with dekoGraphics since 2013 and have been more than happy with their service during this period in the production of the National Teams official name and numbers.
David Griffiths
Kit Manager
FOOTBALL ASSOCIATION OF WALES
